Building Thingy: From Everyday Friction to a Real Product
January 11, 2026
Why we’re building Thingy, who it’s for, where it stands today — and what outside capital would actually unlock.
Alongside our editorial work, shop experiments, and puzzle projects, one product is seeing growing demand and has therefore become a serious focus inside the lab: Thingy.
Thingy is being built under Buildiful, our product studio arm. It’s a consumer tool born from a very ordinary frustration — one that doesn’t usually sound like a startup idea, but turns out to be surprisingly universal.
January 11, 2026